{"id":979,"date":"2020-09-22T14:37:42","date_gmt":"2020-09-22T06:37:42","guid":{"rendered":"https:\/\/skycar-tech.com\/?p=979"},"modified":"2023-04-25T13:30:54","modified_gmt":"2023-04-25T05:30:54","slug":"personal-brand","status":"publish","type":"post","link":"https:\/\/skycar-tech.com\/personal-brand\/","title":{"rendered":"\u4e0d\u77e5\u9053\u5982\u4f55\u5efa\u7acb\u500b\u4eba\u54c1\u724c\u55ce\uff1f\u5229\u7528\u7db2\u7ad9\u8a2d\u8a08\u958b\u59cb\u6253\u9020\u4f60\u7684\u54c1\u724c\u5427\uff01"},"content":{"rendered":"<p><span style=\"color: #ff0000; font-family: helvetica; font-size: 14pt;\">\u7f8e\u570b\u7ba1\u7406\u5b78\u8005\u6e6f\u59c6\uff0e\u5f7c\u5f97\u65af\uff08Tom Peters\uff09\uff1a21\u4e16\u7d00\u7684\u5de5\u4f5c\u751f\u5b58\u6cd5\u5247\u5c31\u662f\u5efa\u7acb\u500b\u4eba\u54c1\u724c\u3002<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">\u5982\u4f55\u958b\u59cb\u5efa\u7acb\u500b\u4eba\u54c1\u724c\uff0c\u9019\u908a\u958b\u5b97\u660e\u7fa9\u76f4\u63a5\u8aaa 2 \u500b\u91cd\u9ede\uff1a<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_61 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">\u5167\u5bb9\u76ee\u9304<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-65c20ce4c5f66\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-65c20ce4c5f66\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/skycar-tech.com\/personal-brand\/#1_%E6%89%BE%E5%87%BA%E5%80%8B%E4%BA%BA%E5%84%AA%E5%8B%A2%E5%B0%88%E6%A5%AD%E6%89%80%E5%9C%A8\" title=\"1. \u627e\u51fa\u500b\u4eba\u512a\u52e2\u5c08\u696d\u6240\u5728\">1. \u627e\u51fa\u500b\u4eba\u512a\u52e2\u5c08\u696d\u6240\u5728<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/skycar-tech.com\/personal-brand\/#2_%E5%BB%BA%E7%AB%8B%E7%B6%B2%E8%B7%AF%E5%BD%B1%E9%9F%BF%E5%8A%9B\" title=\"2. \u5efa\u7acb\u7db2\u8def\u5f71\u97ff\u529b\">2. \u5efa\u7acb\u7db2\u8def\u5f71\u97ff\u529b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/skycar-tech.com\/personal-brand\/#a_%E5%90%84%E5%A4%A7%E7%A4%BE%E4%BA%A4%E5%B9%B3%E5%8F%B0\" title=\"a. \u5404\u5927\u793e\u4ea4\u5e73\u53f0\">a. \u5404\u5927\u793e\u4ea4\u5e73\u53f0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/skycar-tech.com\/personal-brand\/#b_%E5%BB%BA%E7%AB%8B%E5%80%8B%E4%BA%BA%E7%B6%B2%E7%AB%99\" title=\"b. \u5efa\u7acb\u500b\u4eba\u7db2\u7ad9\">b. \u5efa\u7acb\u500b\u4eba\u7db2\u7ad9<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_%E6%89%BE%E5%87%BA%E5%80%8B%E4%BA%BA%E5%84%AA%E5%8B%A2%E5%B0%88%E6%A5%AD%E6%89%80%E5%9C%A8\"><\/span><span style=\"font-family: helvetica; font-size: 18pt;\"><strong>1. \u627e\u51fa\u500b\u4eba\u512a\u52e2\u5c08\u696d\u6240\u5728<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">\u9996\u5148\u5148\u63a2\u7d22\u4f60\u7684\u71b1\u60c5\u6240\u5728\u5427\u3002<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">\u4f60\u5fc5\u9808\u771f\u7684\u771f\u7684\u8981\u8a8d\u8b58\u4f60\u81ea\u5df1\uff0c\u56e0\u70ba\u53ea\u6709\u771f\u6b63\u71b1\u611b\u7684\u4e8b\u60c5\uff0c\u624d\u80fd\u9577\u4e45\u5730\u7d93\u71df\u4e0b\u53bb\u3002<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">\u6216\u8a31\u662f\u4f60\u7684\u5c08\u696d\u9818\u57df\u3001\u6216\u8a31\u662f\u4f60\u7684\u611b\u597d\u8208\u8da3\uff0c\u6216\u8a31\u662f\u4f60\u89c0\u5bdf\u8a31\u4e45\u7684\u7522\u696d\u9762\u5411\u3002<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">\u6240\u4ee5\uff0c\u7b2c\u4e00\u6b65\uff0c\u5148\u627e\u51fa\u81ea\u5df1\u7684\u512a\u52e2\u6240\u5728\u5427\u3002<\/span><\/p>\n<h6><span style=\"font-family: helvetica; font-size: 14pt;\">\u5982\u679c\u66ab\u6642\u9084\u6c92\u6709\u60f3\u6cd5\uff0c\u53ef\u4ee5\u53c3\u8003\uff1a<a href=\"https:\/\/skycar-tech.com\/strengthen-personal-brand-with-2-advice\/\" target=\"_blank\" rel=\"noopener\">\u60f3\u8015\u8018\u5f37\u5316\u500b\u4eba\u54c1\u724c\uff1f\u5c08\u5bb6\u7d66\u4f60\u76842\u500b\u5efa\u8b70<\/a>\u3002<\/span><\/h6>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_%E5%BB%BA%E7%AB%8B%E7%B6%B2%E8%B7%AF%E5%BD%B1%E9%9F%BF%E5%8A%9B\"><\/span><span style=\"font-family: helvetica; font-size: 18pt;\"><strong>2. \u5efa\u7acb\u7db2\u8def\u5f71\u97ff\u529b<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">\u6301\u7e8c\u5beb\u6587\u7ae0\u3001\u5206\u4eab\u5716\u6587\u77e5\u8b58\u3002<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">\u6587\u5b57\u548c\u5716\u7247\u88ab\u8a8d\u70ba\u662f\u5438\u5f15\u4f7f\u7528\u8005\u7684\u5c55\u73fe\u3002<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-4474\" src=\"https:\/\/skycar-tech.com\/wp-content\/uploads\/2020\/09\/pexels-andrew-neel-3178818-200x300.jpg\" alt=\"writing a blog\" width=\"298\" height=\"447\" srcset=\"https:\/\/skycar-tech.com\/wp-content\/uploads\/2020\/09\/pexels-andrew-neel-3178818-200x300.jpg 200w, https:\/\/skycar-tech.com\/wp-content\/uploads\/2020\/09\/pexels-andrew-neel-3178818-683x1024.jpg 683w, https:\/\/skycar-tech.com\/wp-content\/uploads\/2020\/09\/pexels-andrew-neel-3178818-768x1152.jpg 768w, https:\/\/skycar-tech.com\/wp-content\/uploads\/2020\/09\/pexels-andrew-neel-3178818-1024x1536.jpg 1024w, https:\/\/skycar-tech.com\/wp-content\/uploads\/2020\/09\/pexels-andrew-neel-3178818-1365x2048.jpg 1365w, https:\/\/skycar-tech.com\/wp-content\/uploads\/2020\/09\/pexels-andrew-neel-3178818-600x900.jpg 600w, https:\/\/skycar-tech.com\/wp-content\/uploads\/2020\/09\/pexels-andrew-neel-3178818-scaled.jpg 1707w\" sizes=\"(max-width: 298px) 100vw, 298px\" \/><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">\u6587\u5b57\u53ef\u4ee5\u8b93\u4eba\u66f4\u6df1\u5207\u3001\u6e05\u695a\u7684\u77e5\u9053\u9019\u500b\u5c08\u696d\u7684\u9762\u5411\uff0c\u800c\u5716\u7247\u7684\u7c21\u4fbf\u6027\u662f\u53ef\u4ee5\u89f8\u78b0\u6700\u591a\u4eba\u7fa4\u7684\u6700\u4f73\u5229<\/span><span style=\"font-family: helvetica; font-size: 14pt;\">\u5668\uff0c\u4e0d\u4fe1\u4f60\u554f\u770b\u4f60\u81ea\u5df1\u5e73\u5e38\u82b1\u591a\u5c11\u6642\u9593\u5728 IG \u4e0a\u3002<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">\u6240\u4ee5\u9019 2 \u9805\u5de5\u5177\u662f\u4f60\u5fc5\u9808\u8981\u5b78\u7fd2\u4e26\u901a\u66c9\u7684\u500b\u4eba\u54c1\u724c\u5de5\u5177\uff0c<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">\u4f60\u4e0d\u5fc5\u5f88\u53b2\u5bb3\u624d\u80fd\u5beb\uff0c\u800c\u662f\u5f9e\u73fe\u5728\u958b\u59cb\u5beb\uff0c\u5728\u672a\u4f86\u7684\u8def\u4e0a<\/span><span style=\"font-family: helvetica; font-size: 14pt;\">\u6210\u9577\u6210\u70ba\u53b2\u5bb3\u7684\u4eba\u5427\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">\u4e0d\u77e5\u9053\u6709\u54ea\u4e9b\u901a\u8def\u53ef\u4ee5\u5927\u5c55\u62f3\u8173\u55ce\uff1f<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">\u4f60\u53ef\u4ee5\u5148\u4f7f\u7528:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"a_%E5%90%84%E5%A4%A7%E7%A4%BE%E4%BA%A4%E5%B9%B3%E5%8F%B0\"><\/span><span style=\"font-family: helvetica; font-size: 14pt;\"><strong>a. \u5404\u5927\u793e\u4ea4\u5e73\u53f0<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">\u73fe\u5728\u662f\u7db2\u8def\u793e\u6703\u7684\u5e74\u4ee3\uff0c\u53ea\u8981\u7d93\u71df\u7684\u597d\uff0c\u4f60\u7684\u8cbc\u6587\u4e00\u5929\u53ef\u4ee5\u63a5\u89f8\u5230\u7684\u4eba\u53ef\u80fd\u6bd4\u5728\u73fe\u5be6\u4e2d\u63a5\u89f8\u5230\u7684\u4eba\u9084\u8981\u591a\u3002<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">\u6240\u4ee5\uff0c\u5efa\u7acb\u597d\u4e00\u500b\u793e\u4ea4\u5a92\u9ad4\u54c1\u724c\u662f\u81f3\u95dc\u91cd\u8981\u7684\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4472\" src=\"https:\/\/skycar-tech.com\/wp-content\/uploads\/2020\/09\/pexels-tracy-le-blanc-607812-300x200.jpg\" alt=\"social media\" width=\"431\" height=\"287\" srcset=\"https:\/\/skycar-tech.com\/wp-content\/uploads\/2020\/09\/pexels-tracy-le-blanc-607812-300x200.jpg 300w, https:\/\/skycar-tech.com\/wp-content\/uploads\/2020\/09\/pexels-tracy-le-blanc-607812-1024x683.jpg 1024w, https:\/\/skycar-tech.com\/wp-content\/uploads\/2020\/09\/pexels-tracy-le-blanc-607812-768x512.jpg 768w, https:\/\/skycar-tech.com\/wp-content\/uploads\/2020\/09\/pexels-tracy-le-blanc-607812-1536x1024.jpg 1536w, https:\/\/skycar-tech.com\/wp-content\/uploads\/2020\/09\/pexels-tracy-le-blanc-607812-2048x1365.jpg 2048w, https:\/\/skycar-tech.com\/wp-content\/uploads\/2020\/09\/pexels-tracy-le-blanc-607812-600x400.jpg 600w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">\u73fe\u5728\u53ef\u4ee5\u9078\u64c7\u7684\u5e73\u53f0\u6709\u5f88\u591a\uff0c\u6709\u88ab\u8a8d\u70ba\u5c08\u5c6c\u8001\u4e00\u4ee3\u7684 Facebook\u3001\u9577\u8f29\u5716\u6c3e\u6feb\u7684 LINE\u3001\u5927\u5b78\u751f\u6700\u611b\u7684 IG\u3001\u570b\u4e2d\u570b<\/span><span style=\"font-family: helvetica; font-size: 14pt;\">\u5c0f\u751f\u6700\u559c\u6b61\u7684 TikTok \u90fd\u662f\u4f60\u53ef\u4ee5\u767c\u63ee\u7684\u5de5\u5177\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"b_%E5%BB%BA%E7%AB%8B%E5%80%8B%E4%BA%BA%E7%B6%B2%E7%AB%99\"><\/span><span style=\"font-family: helvetica; font-size: 14pt;\"><strong>b. \u5efa\u7acb\u500b\u4eba\u7db2\u7ad9<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">v\u9084\u4e0d\u77e5\u9053\u5982\u4f55\u8f15\u9b06\u6253\u9020\u500b\u4eba\u7db2\u7ad9\uff1f<a href=\"https:\/\/www.facebook.com\/skycartech\" target=\"_blank\" rel=\"noopener\">\u76f4\u63a5\u6d3d\u8a62\u592a\u7a7a\u8eca\u5c0f\u7de8\uff0c<\/a><\/span><span style=\"font-family: helvetica; font-size: 14pt;\">\u7d66\u4f60\u6700\u4f73\u89e3\u7b54\u3002<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">\u6700\u5f8c\uff0c\u6211\u60f3\u8aaa\uff0c\u7121\u8ad6\u4f60\u9078\u64c7\u54ea\u689d\u8def\u4f86\u7d93\u71df\u500b\u4eba\u54c1\u724c\uff0c\u4e00\u5b9a\u53ef\u4ee5\u5728\u73fe\u5be6\u751f\u6d3b\u5916\u5e36\u4f86\u5f88\u68d2\u7684\u7d93\u6fdf\u6548\u61c9\u3002<\/span><\/p>\n<p><span style=\"font-family: helvetica; font-size: 14pt;\">\u4f46\u4e00<\/span><span style=\"font-family: helvetica; font-size: 14pt;\">\u5207\u8cb4\u5728\u958b\u59cb\u548c\u5805\u6301\uff0c\u624d\u80fd\u6253\u9020\u51fa\u5c6c\u65bc\u81ea\u5df1\u7684\u8f1d\u714c\u7db2\u8def\u6642\u4ee3\u3002\u6240\u4ee5\u5982\u679c\u4f60\u6709\u9019\u500b\u60f3\u6cd5\uff0c\u4e0d\u7528\u9867\u616e\u592a\u591a\uff0c\u9ede\u71c3\u4f60\u7684\u96c4<\/span><span style=\"font-family: helvetica; font-size: 14pt;\">\u5fc3\u99ac\u4e0a\u958b\u59cb\u5427\uff01<\/span><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; 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